White papers & Guides

For many, rather than serving as income-generating assets, databases only frustrate the sales and marketing teams working with them. To maintain order, databases should be cleansed regularly, multiple times a year in fact! That’s why we’ve put together GCL’s Data Healthcheck. A comprehensive guide on how to evaluate the current health of your data, what […]

Do your sales and marketing teams share strategies, goals and operations? We explore why they should be.

Choosing the right B2B SDR (Sales Development Representative) solution can be challenging. Whether you’re building an in-house team, partnering with an outsourced provider, or considering a hybrid model, each option comes with its own costs, benefits, and considerations. Our complete guide explains each approach clearly, so you can make an informed decision for your business.

Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you […]

Why summer remains an effective time for lead generation. The summer months can bring a lull in business. But you don’t need to just accept it. We explore how to work through a ‘slump’ for lead generation success

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?

There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits that outsourcing could bring?

Learn how to market directly to individual accounts through Account-Based Marketing (ABM). ABM is a way of targeting specific accounts and decision-makers and generating better quality leads and higher revenue. Find out how to apply it to your business with our guide:

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate.

Your sales strategy is a blueprint for how you will deliver value and achieve success and growth. It looks to provide guidance on how to win, retain and develop customers, covering everything from goal setting to customer targeting, all the way to messaging and reporting.