Resources

AI is rapidly changing how businesses think about sales outreach. We now have tools that can research prospects, write personalised emails, build call lists, draft LinkedIn messages, score intent signals, summarise conversations and even simulate human-like voice interactions. This has led to a very natural question for sales and marketing teams: Can agentic AI do […]

B2B event season is in full swing! Calendars are packed, stands are built and teams are prepped. For many businesses, events represent a significant investment, both in time and budget. But when it comes to event outcomes, there’s an uncomfortable truth: Most of the ROI from events isn’t won on the day, it’s won in […]

This time last year, we wrote a blog post about uncertainty. This was due to economic turbulence, Political instability, budget pressure and slower decision-making. At the time, it felt like the perfect storm – and for many businesses, it was. Now we fast forward 12 months, and while the headlines may have changed, the underlying […]

Our client’s requirement was to maximise delegate registrations and webinar attendance with highly qualified participants. GCL B2B built a campaign-ready prospect list and executed a highly focused multi-channel approach combining outbound Telemarketing with personalised 1-to-1 emailing. Our client was extremely happy with the results and the testimonial speaks for itself!

It’s no secret: cold calling has a bad reputation. For years, it’s been associated with spray-and-pray dialling, generic scripts, poor timing, and awkward conversations that went nowhere. It’s no surprise that many businesses moved away from it, favouring digital channels and inbound strategies instead. But in the world of B2B, cold calling has evolved. What […]

Our client’s objective was to strengthen market coverage by onboarding capable partners operating within the wider IT & Telecoms sector. GCL B2B was tasked with defining and building the campaign universe from scratch. Following excellent results from a pilot consultative outbound Telemarketing campaign, further recruitment drives were commissioned and GCL became a trusted partner.

You may have noticed… AI is everywhere in B2B these days. From automated email sequences and AI-written messaging to chatbots, intent data, and predictive scoring, outbound outreach has become faster, cheaper, and more scalable than ever before. So it’s no surprise that many businesses are asking a big question: ‘Are human SDRs becoming obsolete?’ Or […]

Our client required a scalable, measurable demand generation strategy to accelerate pipeline growth in strategic vertical sectors. GCL B2B designed a highly targeted database strategy, aligned to the client’s Ideal Customer Profile (ICP).

Our client had the requirement to increase market penetration within larger fleet operators, while capturing detailed intelligence to support long-term sales strategy. Our client partnered with GCL B2B to launch a structured outbound telemarketing campaign to raise brand awareness, secure qualified sales appointments, capture critical commercial intelligence and build a nurture pipeline.

For years now, B2B sales strategies have leaned heavily into digital-first engagement. This includes email sequences, LinkedIn outreach, intent data and AI-driven personalisation, which are all designed to scale activity and reach decision-makers efficiently. We aren’t saying that this approach doesn’t have it’s place, but in high-value enterprise sales, something interesting is happening. As deals […]

If it feels like B2B marketing is running at full sprint with AI right now, you’re not imagining it. Automation tools, AI-generated content, predictive analytics, chatbots and sequencing platforms are everywhere. Every business is trying to move faster, scale quicker, and do more with less. In many ways, it feels like we’re all running the […]

Sales development has become one of the most critical, and challenging, functions in modern B2B growth.With longer buying cycles, higher numbers of stakeholders, and increased pressure to justify spend, businesses are asking a familiar question: Should we build an in-house SDR (Sales Development Representative) team, outsource our SDR function, or take a hybrid approach? At […]